Amazon Prime Day smartwatch deals 2024: date and sales to expect

Apple Watch 8, Garmin Fenix 6X and Fitbit Versa on a pink and blue background
(Image credit: Amazon)

The Amazon Prime Day smartwatch deals will be here soon. In fact, the retailer has only recently announced the dates of this year's Amazon Prime Day sales event, which will take place on July 16 and July 17. We know, that's actually two days, but it just means you have even more chance of bagging a great deal on a wrist-based wearable. 

To help you find all the best offers in one place as they arrive, we've created this guide to bring you the best Prime Day smartwatch deals as soon as they become available.

Amazon Prime Day smartwatch deals will usually include a range of smartwatches, activity-orientated running watches, cheap smartwatches and fitness trackers from brands like Apple, Fitbit, Garmin, Samsung, and Google. The Amazon Prime Day event allows you to buy a smartwatch at a very low, sometimes lowest-ever price; plus, we anticipate retailers in the US, like Walmart and Best Buy, to launch competing sales, which always include impressive smartwatch deals.

While we're still a while away from the 48-hour sale, Amazon has already released early Prime Day deals, and we'll update this page with smartwatch offers when they become available. If you're looking to shop for bargains right now, I've listed today's best smartwatch sales, followed by what deals you expect, who can shop at Amazon's Prime Day sale, and last year's top bargains.

Best smartwatch deals ahead of Prime Day - US

Apple Watch SE 2nd Gen (40mm):$249$189 at Amazon

Apple Watch SE 2nd Gen (40mm): was $249 now $189 at Amazon
Perhaps the best Apple Watch for most people, in its smaller 40mm size, is now down 24% at Amazon in its Starlight colorway. If you're an Apple user with smaller wrists, this is the best of the very early deals. 

Apple Watch Series 9 (45mm):$429$359 at Amazon

Apple Watch Series 9 (45mm): was $429 now $359 at Amazon
The Apple Watch Series 9 has all the latest smart features from Apple such as gesture controls, in which you can use a double-pinch motion to dismiss alarms, scroll through widgets, and answer phone calls. Save 16% on the bigger 45mm version. 

Garmin Forerunner 265:$449.99$384.95 at Amazon

Garmin Forerunner 265: was $449.99 now $384.95 at Amazon
The best Garmin watch for runners has received a big early Prime Day discount, with a $65 saving on an already fantastic watch. Garmin's amazing training smarts now come with a redesigned chassis and full-color AMOLED screen. 

Best smartwatch deals ahead of Prime Day - UK

Samsung Galaxy Watch 6 (40mm):£289£179 at Amazon

Samsung Galaxy Watch 6 (40mm): was £289 now £179 at Amazon
Samsung's most recent 40mm watch has already seen a big 38% discount at Amazon right now. A great choice, with its sleep tracking credentials, Samsung's health monitoring tools, and Wear OS-powered ONe UI Watch 5. The deal to get for Samsung phone users.

Fitbit Sense 2:£269.99£219.99 at Amazon

Fitbit Sense 2: was £269.99 now £219.99 at Amazon
Fitbit's most advanced watch yet comes with a whole host of stress and holistic health management features as well as workout tracking and 6-day battery life. Save 19%.

Garmin Fenix 7: £519.99£379 at Amazon

Garmin Fenix 7: was £519.99 now £379 at Amazon
Garmin's premium adventure watch gets a big 27% discount, bringing it down from over £500 to just under £400. A really good deal for weekend warriors and serious runners. 

Garmin Instinct 2:£249.99£199.99 at Amazon

Garmin Instinct 2: was £249.99 now £199.99 at Amazon
Want something cheaper for your outdoor adventures? The Instinct 2 is on our list of best Garmin watches and reduced down from 20% here. 

Amazon Prime Day smartwatch deals: FAQs

When is Amazon Prime Day 2024?

Amazon recently announced this year's Prime Day dates, which will take place on July 16 through 17, starting at Midnight on Tuesday. While the retailer held the sale earlier in July in years past, this year's date has been pushed back to later in the month for reasons unknown.

There are early deals available right now and we'll update this page with any smartwatch offers as they become available.

What Prime Day smartwatch deals should I expect?

Prime Day smartwatch deals include a wide range of watches on sale from brands like Apple, Fitbit, Garmin, Samsung, and Google. Prime Day brings record-low prices on some of the best smartwatches on the market, allowing you to save big on pricey tech for your wrist.

If you're looking for Prime Day Apple Watch deals, we expect to see discounts from Amazon and other third-party retailers on the Apple Watch 9, the Apple Watch Ultra 2, and the Apple Watch SE. Apple Watch deals are some of the most popular offers during Prime Day, so we recommend acting fast if you see a price you like.

You'll also be able to find deals on Fitbit, with discounts on the latest models, like the Fitbit Sense 2 and Versa 4, and record-low prices on older models. Other brands to look out for include Garmin, Google and Samsung.

Do I need a membership to shop Prime Day deals?

You must be an Amazon Prime member to gain access to this year's deals during Amazon Prime Day. Non-subscribers will be able to see the offers but not complete a purchase.

If you spot anything you want to buy, you can sign up for a free 30-day trial and get access to all the Prime-exclusive deals. This is restricted to brand-new members only, though, so if you've already been a subscriber, you will have to pay.

Amazon Prime currently costs $14.99 / £8.99 per month, or you can pick up a one-year membership for $139 / £95. 

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

You can also see our Prime Day Apple deals guide and check out today's best early Prime Day TV deals.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.