Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iPhone 16 Pro Max: latest news, rumors and everything we know so far
Updated There's already a lot of conversation about rumored features that didn't make the iPhone 15 Pro series, so which of these will instead arrive on the iPhone 16 Pro Max?
iPhone 16 Pro: latest news, rumors and everything we know so far
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.
iPhone 16: release date speculation, latest leaks, price predictions and more
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
Tired of your AirPods' terrible call quality? It seems Apple's quietly fixed it
A new AirPods firmware update for improved call quality has been spotted, and its rollout to iPhones could be soon.
Apple’s biggest Siri upgrades may not land on iPhones until early next year
A new report claims Apple won't roll out the headline features of its wide-ranging Siri overhaul until early 2025.
The Apple Watch 10 might not be a major upgrade after all, apart from its screen
We've got some fresh information about the next Apple Watch, and if it's accurate it doesn't look like much will be changing.
Surface Laptop 7 vs MacBook Air (M3): we tell you which laptop is the best
What laptop is the best choice to invest in? We pit the Microsoft Surface Laptop 7 and Apple MacBook Air (M3) against each other to find out which is superior.
The iPhone 16 Pro is again rumored to be matching the Pro Max with 5x optical zoom
It seems ever more likely that the iPhone 16 Pro and iPhone 16 Pro Max will match in terms of zoom capabilities.
